Communicating with multimedia Essay

Audience (who is it aimed at? Age? Gender? Profession? Etc) This website is aimed at teenagers between the ages of 13-19 and young women between the ages of 20-30 years of age. This website is aimed at ladies between the ages of 14-30 years of age. Purpose (what message are they trying to put across to the audience?) The purpose of their website is to attract both teenagers and young women to buy their latest trends at very keen prices. The purpose of their website is to make the target audience aware of their location, where you are able to get more information about the store and about what they have to offer. What media components are used (e.g. text, pictures, sound, and video?) This website uses text to explain what new look is about and pictures to show users what latest trends are available in their stores. This website uses the media components of text where they make the audience aware of where to find them and what they are all about. Intended impact on audience e.g. to inform, to shock to amuse? Their intended impact on their target audience through the website is to inform their users what they specialise in, the fact that new look is a nationwide company and that their latest trends is available at unbelievable prices. Their intended impact on the target audience is to inform their users of their store locations in different places, their card and certain career options which are available in their store. Tactics used e.g. use of stereotype images to appeal to certain age groups The tactics which New Look uses is that they have more pictures on what they have to offer which attracts the users to what they have in terms of latest trends. Krisp doesn’t really use that many tactics, but only uses text to explain to the target user where the store is and what it has to offer. Is there enough information given? Is it too much or too little or just right? The information which is available on their website is just enough informing their users of basic facts about their stores in the UK. There is very little information about what the store has to offer to the user in terms of fashionable trends and the prices which they are at. Is there enough time to take in the message or is there too much or too little time? E.g. is the speed of the video, slideshow etc too, fast or too slow There is plenty of time for the user to take in the information because once you click on a hyperlink which you wish to go to the in formation stays there so it doesn’t appear or disappear so the users have enough time to take the information in. There is a lot of time for the target user to take in the message in which the website is trying to put across although there is a lot of information to take in. Therefore I would say that the time for the users to take in this message is just about enough. User Interaction. How easy is it for the user to choose where they want to go i.e. from one section to another? It is very easy for the users to be able to interact with their website because they have hyperlinks which inform the users of where they wish to go in the website. It is very easy for the user to link from one page to another, so there are able to find out about the different sections by clicking the big hyperlinks provided by the side of the website. Appearance of the screen. What sorts of backgrounds are used? What colours are used? Is there too much text or too many graphics? How could the layout be improved? The colours which are used for the background of their website are black, pink and white; there is not a lot of text but many more graphics. I think that they should have bolder colours for their website in order to attract more of their target audience and use up a little more space for text instead of leaving wide spaces. The colours in which the website uses for the background is a combination of turquoise, white and blue, I would suggest bolder colours to the background of the website to keep the users interested, also I would suggest a lot more graphics and pictures to inform the target audience of the latest fashion they have in stock and what they look like. Are there any user instructions in the presentation? Do they work well? Could they be made clearer? There are no specific user instructions for the user therefore the user is free to use the website in the way they would wish to use it. There are no user instructions as to how they are able to interact with the website, because they are able to do this freely, as they would wish to interact with the website. Do you think the presentation is effective i.e. does it put its message across clearly and in a way that the viewer will remember? Explain why. I think that the presentation is effective in putting their message across because their target audience seem to keep going back because of their latest trends and in terms of what they have to offer their target audience. I don’t think the presentation is that effective, because the message that they put across to the target audience is not clear, it only gives information as to where the stores are locations and how you are able to contact them about finding out more. I think there should be a lot more information about the stores fashion trends and how they are able to get hold of them. Do you think that one of the presentations is more effective than the other? Explain why. (Remember to take into account who the presentation is aimed at.) The presentation which is most effective to their target audience is New Look because they have a lot more pictures and graphics which show the users what they have to offer and all of their latest fashion trends. Whereas the other presentation doesn’t have any graphics or pictures at all, and this isn’t guaranteed to keep the target audience interested in the presentation. Problem Statement. An age group of 14 – 16 years olds are interested in Information Communication Technology and finding out what it all entails. They are particularly interested to know how a computer operates and the different areas which help them to find out more about this. Design Brief. For this project I have been asked to present a multimedia presentation which is targeted at an age group of 14 – 16 year olds. Concerning this certain age group I will present this presentation in an interesting and sensible way in which the appropriate language technique is used. Specification. This multimedia presentation will be aimed at both male and female students aged between 14 – 16 years. The media in which I intend on using includes pictures and text, in order to explain each section of the presentation through written text and diagrams. I also intend to use sound to attract the target audience to this multimedia presentation. Background For the background of the slides, I plan to have the same coloured background for all of the slides produced in order to make it clear the each slide follows on from the previous slide. I also plan on using a coloured background which stands out, so that people are intrigued by the slides and want to know more about each slide. Colour I will use a combination of a few colours in order for the target audience to be attracted to the slides and to keep the users interested in the slides. Pictures I plan to use clipart pictures so that the presentation keeps the intended user interested in the presentation, also so that I am able to show simply how they are useful in the presentation. Sound I intend to include sound on the presentation but not too much so that the intended user doesn’t get distracted by the background sound. I intend to keep it simple on the subject matter of the presentation using the sound for the interaction of the buttons. Interactivity I will use action buttons on the presentation to allow the user to move backwards and forwards throughout the presentation. Evaluation. I have produced a multimedia presentation based on the subject matter of Information Communication Technology. It is aimed at 14-16 year olds, and uses the most suitable media components including text, pictures, diagrams and sound. The multimedia presentation consists of eleven pages which all have one purpose in the presentation. The first slide is the one in which introduces what the subject matter is about, with a clipart picture and a hyperlink to link the target user to where they are able to find out more about I.C.T. The next slide is an introduction slide stating clearly what I.C.T. about, why it is important and how it can be of usefulness to people in everyday life. The third slide explains how the structure of a computer operates, and you can understand how this works. The fourth, fifth and sixth slides and about input devices, what they do and how we can get access to them with clipart pictures showing you what they look like. Also the seventh, eighth and ninth slides are about Output devices how they operate what they do and clipart pictures to follow these explanations. The tenth and eleventh slides are about where we can store information and the types of different disks which help us store information on and pictures to follow this also. In this multimedia presentation the target users are also able to navigate the slides by using the action buttons provided at the bottom of the slides to link from on slide to another. There is also background sound on each of the slides to amuse the target audience, and to keep them interested in the multimedia presentation. I think that I could improve this multimedia presentation by changing the colour of the background of each slide to make them stand out. However before deciding on what I may be able to improve I plan on getting feedback from the target audience and testing the presentation on them to see what they think and if necessary make any improvements that need to be made. Questionnaire. 1. Did you enjoy the subject matter of the presentation? Yes No 2. How did the layout of the presentation appealed to users? Good Satisfactory Not good 3. What did you think about the colour of the background of the presentation? Good O.K. No good 4. Did you think the language was appropriate for 14 -16 year olds? Yes No 5. Was there too little information? Yes No 6. Were there enough images in the presentation? Yes No 7. How where the sound effects on the presentation? Loud O.K. Faint 8. Was the presentation easy to navigate? Yes No 9. Do you think that the presentation furthered your knowledge and understanding of the presentation on the whole? Yes No Thank you for your time and patience. Changes made to presentation from feedback. Backup folder of Unit 5: Communicating with Multimedia.

Сase of Microsoft

External factors are considered to be extrinsic to an organization, those over which it has limited or no control. These affect the industry in which the organization is operating. Such as the technological environment in the case of Microsoft which would affect the entire information technology sector. At the same time very powerful and leveraged players in a sector such as Microsoft would be able to shape the external environment to a certain degree by exercising leverages of control such as monopoly over software codes. Despite this it is not possible for companies to affect other major external factors such as the social and political environment. An increasingly important external factor emerging today is environmental protection including laws, policies and stipulations which have to meet international standards. Frequently the most significant external factor is competition. In the embryonic stage of growth of an industry, a company may not encounter competition and would not feel the impact of the same. However an industry which is reaching maturity will be posed greater threat from competition and this factor would have to be considered by the management as it would impinge on growth or even survival. Toyota Motor Co is a salient example wherein its entry into the American as well as the global market has become a major external consideration for all automobile manufacturers in the World, particularly legacy brands as General Motors and Ford in the United States. The political environment of a country also has a major role to play in the growth of any industry. China is the most prominent example of the same. Opening of the Chinese markets to external players has been one of the greatest factors which have contributed to Chinese growth in the past two decades. Internal factors on the other hand can be shaped by the management by providing it positive or negative inputs. These factors could include diverse issues ranging from human resources, branding, financial resources, product development, research, information technology and labor relations. There is a frequent conflict between the inter se priorities of the internal factors. Human resources assume a significant factorial value in many companies today and when linked with research and development will determine on how the company operates in a knowledge economy. IBM thus focuses its attention on a strong human resource base which can contribute to normal operations as well as research and development. Management of financial resources is an important facet which has to be considered deliberately by any company. This will determine a company’s financial viability at a given time. Mismanagement can ruin a company as indicated by the example of Enron which had to go into liquidity due to unethical financial practices of its management. Traditionally it is felt that the management has an overriding control over the internal factors as opposed to external factors, though at times there is a powerful influence of issues such as the social environment on say branding. Many multi nationals find this quite difficult to absorb and even retail giants as Wal-Mart had to adapt their brand to conditions obtained in an external market as France before they could develop their chain in Europe. Information technology absorption has become a powerful internal factor which is affecting expansion of many companies. With development of concepts such as e commerce or e business and enterprise resource planning, it has become increasingly important for an organization to place all its operations on line. While this is clearly an internal factor, its external linkage cannot be ignored. The primary difference as would be seen from the examples above is the degree of control that a management has on factors affecting business. Where the controlling factors are located externally, these are considered as external factors and need to be evaluated accordingly. However where based internally these will be considered within the ambit of internal factors. b. Discuss an example where an organization might be able to increase its control/influence over an external factor. To increase its control over an external factor, management would have to take into consideration a number of factors including at times reviewing the core product profile of the company without sacrificing its overall brand image. Companies as Coca Cola and Pepsi have through their deep penetration in developing countries created conditions where they are able to control the entire soft drinks market in many locations in South and South East Asia altering social preferences and tastes of people. McDonald has been the most leveraged player in altering food and social habits which are external factors in developing countries. It has achieved this by a judicious mix of local products even introducing vegetarian burgers in India along with its traditional Burgers. Having changed its product profile, the company has been able to penetrate many traditionally hostile markets to American food industry. c. Since external factors can impact the profitability of an organization, why do we have financial performance as an internal factor? In determining whether a factor is to be considered as an internal or an external one, the key attribute to be considered is the ability of an organization to develop strategies and responses for growth and the control it has over the same. Applying this parameter would indicate that financial performance is an internal factor. Profitability is just one aspect of financial performance of a company. Profitability not only depends on the external environment including competition, economic factors, money markets and currencies but has greater linkage with internal factors such as liquidity, activity and growth of capital. Profitability of a company is determined by gross and net profit margins, returns on assets and equity which are all considered as a part of internal factors. The structuring of the company finances to include debt and equity ratio which is a purely internal function also has an important role to play in profitability thereby leading to its consideration as an internal factor. d. How does misclassifying an internal factor as an external factor in the EFE impact the analysis? The EFE is a comparative analysis of various factors which affect the external environment of an organization. The evaluation is based on weight age given to each factor based on relative importance. Generally 10 opportunities or threats are considered in an EFE Matrix with each provided a weight age between 0 and 1 out of a sum total of 1 based on impact on profitability. Â  There after ratings are also provided to each factor based on a scale of 1 to 4 with 4 being the best. The weight distribution will be balanced between threats and opportunities and will finally represent the strengths and opportunities in an organization. By including an internal factor the entire evaluation matrix is likely to be skewed by a minimum of 5 to 10 % which would emerge as a major flaw in the EFE, thereby resulting in neglect of other more important external factors. Based on the EFE the management will determine that the internal factor placed in EFE matrix can be controlled only in a limited way through internal inputs, thereby neglecting it to a large extent, resulting in a drop in performance in the particular field. Thus if labor relations has been placed wrongly in the EFE, the management will only consider external inputs that are likely to affect it such as legal statutes and central memorandums and neglect internal management possibly resulting in poor labor relations in the company. References David, Fred R. (1999) STRATEGIC MANAGEMENT. Electronically reproduced

Pygmalion Essay

Distinctive voice refers to a variety of voice types and the function that voice plays In different texts. The personality or position of a speaker or character is reflected through voice. Distinctive voice can be used to represent an Issue, a group of people, a set of values, a point of view or a variety of perspectives. All people have a distinctive voice; our voice Is developed and changed through our experiences, interactions and understanding of the world. The language, the purpose and the manner of a distinctive voice influences audiences in, subtle, direct and powerful says.In the text Pygmalion; George Bernard Shaw has created and utilized incredibly distinctive voices to communicate the themes of his play, the being character transformation and the distinguishing parameters of social class. The transformation of Elise Doolittle from a poor flower girl to a lady of society depends upon her ability to speak phonetically correct- as identified by English society in the 20th cen tury. The entire play centers on the transformation of the â€Å"flower girl', that of her voice and of her manners as a way of defining her social class and life opportunities.The voice of Shaw Is evident throughout the play and Is shown through the voice of the characters. Anthony Browne uses the voices of the characters within the picture book Voices In The Park to Impress upon the reader the Inequity and limitations of social class and division. The voice of the children is used to show the innocence and disregard for such division, where as the adults are used to show the pre-conceived and unjustified beliefs relating to social class. Elijah's transformation is evident in the third act when she visits Mrs. Higgins at her â€Å"at home day†, â€Å"How do you do Mrs. Higgins?Elijah's dialogue, full sentences and correct pronunciation demonstrate her metamorphosis. In Voices in the park Anthony Browne uses the voices of each character to retell the same event that being a parent take their child and the family pet to the park. Each voice is used to retell the event from an individual perspective. The division that social class can create Is explored through the distinctive voices within the text. Browne uses written and visual clues to give the readers an Insight Into each character. Shaw makes use of articulation and word pronunciation to characterize class division between the characters in the play.Browne gives each character their own distinctive voice through their use of language. Their social class is reflected through the correct use of grammar and choice of words. The mother who represents the middle-class speaks in full and correct sentences; she speaks with authority and in a judgmental way, â€Å"You get some frightful types in the park these days† she is making reference to the unemployed father. Her words are critical and harsh. Shaw used the character Elise Doolittle and her transformation and social class to create a distincti ve voice. Both Shaw and Browns characters successfully explore distinctive voices.Shaw Involves the audience to think deeply about his provocative Ideas by utilizing humor. The harsh words of Higgins are often humorous and rarely affect the Intended target. He calls Elise a â€Å"splashed cabbage leaf' and an â€Å"Incarnate Insult to the English language† the audience can not help but laugh, aware of his good natured insults. The humor used encourages the Voices In The Park who we know is unemployed, and his daughter both speak colloquially and less formally than the mother and her son. â€Å"l needed to get out of the house, so me and Smudge took the dog to the park†, â€Å"He went straight up to this evolve dog and sniffed its bum†¦ The daughter is also Judgmental; explaining that she thought the boy â€Å"†¦ Was a bit of a wimp at first† indicating that she had prejudiced him based on how he looked and spoke. Browne also uses the distinctive voic e of each character to compare their experiences and feelings. The unemployed father who has much to be worried about in his life tries to look at things in a positive way. He looks through the newspaper for a Job and remains hopeful of getting one. He has enjoyed his time at the park and the time he has spent with his daughter.In contrast he mother is frustrated by her visit to the park with her son. The scruffy mongrel's dog bothering her pedigree dog frustrated her and the fact that she does not speak to her son as they walk home from the park. Her lack of voice here indicates that her experience was not one she wished not to talk or think about. It is evident that in Shaw five act play Pygmalion and Anthony Browner picture book Voices In the Park social class and transformation are key themes displaying recognizable and distinct voices. Everyone has a distinctive voice but are we too quick too Judge somebody by theirs?

Involvement and Consistency PowerPoint Presentation

Involvement and Consistency - PowerPoint Presentation Example Business organization is ongoing and involves everyone planning in our in the process to some degree. TEAM ORIENTATION Cooperation and collaboration across functional roles are actively encouraged in this organization. Working in this organization is like being part of a team. This organization relies on horizontal control and coordination to get work done, rather than hierarchy. Teams are primary building blocks of this organization. Work is sensibly organized in this company so that each person can see the relationship between his/her work and the goals of the organization. CAPABILITY DEVELOPMENT This organization delegates authority so that people can act on their own. The "bench strength" of this organization is constantly improving. This organization continuously invests in the skills of its employees. The capability of people in this organization is viewed as an important source of competitive advantage. Problems seldom arise in this organization because we have the skills nece ssary to do the job.

Comparative Approaches in Employment Relations Assignment

Comparative Approaches in Employment Relations - Assignment Example termines the country’s labor force and the rate of either employment or unemployment is equally dependent on this vital body in a country’s structure (Bamber, Lansury and Wailes, 2011, 61). The employment relations, also cuts across the way in which the employees are treated by the government and their employers. It also stipulates the way in which the employees can fire their grievances and the rights and privileges entitled to them. However, the HRM and the ER vary from country to country depending on the development status of the nation. It is determined by various factors that hold the country’s GDP and economic status of a country Bamber (2011, 112). Basing our comparison between two nations of different economic status, therefore, it is important to narrow our discussion on Nations of two different classes. That is a developed country and a low developed country or rather an underdeveloped country (Barry, 2011, 91). To begin with, a developed country is a country in which it is has fully or effectively utilized its existing natural resources and whose per capita income is relatively high and most of its citizens are able to acquire or live according to the trends of standards of living. On the other hand, an underdeveloped country is one which has not utilized its existing natural resources, and the level of standards of living is low. The GDP of such a country is too low, and the per capita income is also too low. To consider and compare the HRM and ER in such countries has a number of factors to consider. In a developed country such as Australia, which has a stable economy and a high GDP, the human resource management is well established. Australia is known to be the twelfth nation in the economic power as far as GDP is concerned as well as total wealth of 6.4 trillion dollars. It has a population which is approximately 23.13 million, and the labor force is approximately 12.15 million. In such a country, the levels of employment are high. In such a

The security properties of network applications Assignment

The security properties of network applications - Assignment Example That is; confidentiality, integrity and availability of data to the right person. Not only will this report cover the network applications security, but it will also look into the network applications architecture and how this architecture can be best implemented so as to ensure data confidentiality, data integrity and data availability. For this case study, BF is a social network application that aids individuals to have a social forum with other people. Through that, an interested individual will have to register with BF so that they can be in a position to communicate with other individuals through the use of text and sending of images and videos. 1.2 Application description What are network applications? These are programs that run on a network and they allow for more than one user to have access to the program. Network applications can either be run online or offline. Offline network applications can be related to programs such as Office. These programs can be installed and/ or networked from the main server so that they can allow more that one individual to have access to using the program. When it comes to online network applications, these are applications that need an online server and a client; both of which must communicate in real time else they will no longer be referred to as online network applications. In this case, there is a server which is located in the data centre. The server stores all the relevant data and information that may be queried by a client. The client on most occasions could be a web browser or another computer/ laptop/ or gadget. How does BF work? What is the user experience of BF? Based on the above application description, the same ideology can be applied to our case; that is the BF social network application program. It is important to note that BF also uses the same application description where there exists a server and a client. The servers (s) are always located in the data centre. This is to ensure that they are not acc essed by individuals who are not authorised to come into contact with them. In addition to that, the client in this instance will be the web browser that the user will use so as to key in the Universal Resource Locator (URL) of BF. Example: http: //www.BF.com Once the user hits the search button from their web browser, that will send a request for the search of the URL (http: //www.BF.com) and the corresponding BF server will respond to the request by providing that particular web page that the user searched for. After that, the user will register/ sign up with BF by providing their personal details such as: their email address, physical address and real names. Assumptions made about BF: Based on the BF social network application program, some of the assumptions that can be made include: Communication concurrency: Due to the fact that BF is an online social network application, information is prone to be exchanged between the server and the client. With that, communication concurren cy should be adhered to strictly. An assumption is that the lack of communication concurrency between the server and the client will lead to data loss. Stability: Stability is critical to a social network application program. Lack of stability can cause huge losses due to downtime of the program. This is majorly caused when the servers cannot handle user’s overwhelming requests. Data security: There is exchange of data between the server and the client. Therefore, data security should be critically analysed. An assumption is

Foundations of Marketing Essay Example | Topics and Well Written Essays - 1500 words

Foundations of Marketing - Essay Example When a company bases its operations on a production orientation, the thinking adopted is that â€Å"consumers favour products that are available and highly affordable†. The focus is on improving production and distribution side of the business. The product concept holds that consumers choose products, which are of superior quality and carry innovative features. Continuous product improvement gets the priority. Product orientation carries the danger of being susceptible to marketing myopia where the company fails to see the broader market needs which it is fulfilling but concentrates too closely on the product itself. Many organisations still favour the selling concept where the focus is on large-scale promotional and selling efforts. However with the customers getting more and more sophisticated and possessing high level of product and market information, hard selling tactics are no longer the preferred mode. The forth alternative is the marketing approach where the underlying belief is that â€Å" achieving organisational goals depend upon determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competition†. The main focus lies in identifying and meeting the customer needs effectively and profitably. Final and newest marketing concept is societal marketing where the focus is to balance the needs of the company with consumer’s short-term needs as well as overall long-term needs of society.