Audience Analysis Memo Essay

Per the week one assignment, I have reviewed and compared two Web ranges offering tuition on the same subject. My chosen subject is kidney disease and haemodialysis and the source Websites are The bailiwick Kidney substructure (http//www.kidney.org) and The Merck manual-Professional (http//www.merckmanuals.com/ overlord). When reviewing the topic Kidney base site, I initially had difficulty determining who the intended audience actually was. You tint help but notice, a significant goal of the rogue is to mystify donations. The donations tab is highlighted with a somber border over against an orange covertground. The nurture tabs are simply white print against the same orange background. That beingness said, there is also well prepared breeding regarding kidney disease and haemodialysis intended for the habitual customary.The Website provides information regarding diagnosis, treatments and modus vivendi changes. It appears, the primary purpose of the issue Kidney Fo undation Website is education and the secondary purpose is soliciting donations. The Merck manual of arms Professional site, appears to range healthcare originals with a secondary audience of students in the medical checkup and/or nursing fields. The field of study Kidney Foundation Website is very appealing with pictures, videos and touchstones. Two banner items that caught my eye were the initial shock of the dialysis diet followed by a wimp fajita recipe. It further incorporates information about coping with the diagnosis and treatment plan. The Merck Manual website is stark in comparison as it incorporates muted colors of gray, blue and green. The Merck Manual presents only related facts and treatment modalities. Advertising on all(prenominal) page is limited.The topic Kidney Foundations Website advertisements are geared to generate donations, whereas, the advertisements on the Merck Manual site, offer additional ways to receive the Merck Manual information. Each site pr ovides icons intended to provide the user with the survival of the fittest to piece of land the Websiteswith many of the social media networks. The Merck Manual Website is intended for information and education. The National Kidney Foundation site provides education in addition to soliciting donations. The National Kidney Foundation information is provided in a question and answer format with one or two sentence simple answers provided. The Merck Manual site utilizes headers with information ranging mingled with one to three paragraphs. Links available on the National Kidney Foundation Website keep the reader on the site and frequently take them back to the donation page.The Website provides a section for Professional users, however, the majority of the area is again written for the general public. One area reviewed provides an Education and Research option that takes the nonrecreational reader to more technical writing sources contained within the National Kidney Foundation Web site. The Merck Manual links allow the reader to visit early(a) Websites for additional subject information. The National Kidney Foundation Website offers additional educational opportunities via Webinars and seminars. No such offerings were noted on the Merck Manual site. The Merck Manual is written with the professional audience in mind. The information is technical and clinical in its presentation. Whereas, the National Kidney Foundation Website, refers to the site visitor on multiple occasions as family. Visitors are encouraged to join our family and be a part of the National Kidney Foundation family with promises of we will be there for you.The information provided in a well written conversational form and would be easily dumb by the nonprofessional general public wanting additional information about kidney disease and support services available. Newly diagnosed patients visiting the National Kidney Foundation Website would be provided with an additional source of information . In addition to the general diagnosis and treatment information provided, the Website offers encouragement and support to those effected by kidney disease. Patients, families and friends can find support information. The Merck Manual is intended to be apply as a source of information and education for the healthcare professional and/or student. It represents a good source of information for research and/or bedside practice.Although both sites provide information on Kidney Disease and Hemodialysis, the content is presented in completely different ways. The National Kidney Foundation is written for the general public who may be effected by kidney disease. TheMerck Manual in professional in appearance and content. In conclusion, I feel each site is well developed for their intended audience and purpose. The National Kidney Foundation Website is low-cal to use and provides the reader with basic information regarding the diagnosis, treatment and necessary lifestyle changes. The Websit e offers support services and the opportunity to donate if the reader so desires. The Merck Manual Website is purpose is to provide educational information to the medical professional and students in the medical field.